Purple Toothpaste: A Colorful Revolution in Teeth Whitening

If you have ever struggled with teeth that are not quite bright enough, we understand your pain. The desire to whiten teeth that appear yellow or dingy is not new. But purple toothpaste is. Yes, you read that right. Purple toothpaste. It may be the newest craze in teeth whitening products to hit the market.

So, let’s see what makes purple toothpaste unique, the science behind it, and whether you should try it.

Purple toothpaste: What is it?

Purple toothpaste is simply toothpaste with a purple color. It was developed from a similar theory to purple shampoo. The shampoo uses purple colors to combat brassy or yellow tones in blonde or platinum hair. The same concept was applied to develop purple toothpaste, which helps mask the yellow colors in teeth.

Purple toothpaste utilizes what brands call dental color correcting technology to make teeth appear brighter. Toothpaste companies use FDA-approved synthetic colorants to give the toothpaste its bluish-purple hue.  

Dental color correcting technology starts with a simple, scientific tool — the color wheel. Purple is directly opposite yellow on the color wheel, making them complementary colors. According to the color theory, when complementary colors are mixed, they create either white or black. Alas, the purple color in this toothpaste neutralizes the tooth’s yellow tones, making teeth appear brighter and whiter.

Does purple toothpaste really work?

As with any product, you want to know if it works before taking the plunge. Purple toothpaste is not a typical whitening product. Most whitening toothpaste uses a combination of peroxides and abrasives to scrub stains off teeth. These methods may increase the risks of:

• Roughening tooth surfaces
• Weakening the enamel
• Breaking down restorations
• Staining on and around restorations
• Increasing sensitivity

Purple toothpaste works differently. It uses color to alter the appearance of stains on your teeth. Therefore, it does not actually remove the stains or change your teeth in any way. The color is simply a topical application that temporarily makes teeth appear whiter.

Purple toothpaste: Common brands

There are a lot of purple toothpaste brands hitting the market. Most of them use similar dental color correcting technology to brighten your smile. So, let us dive into two of the most popular brands.

Hismile V34 Colour Correcting Serum

Technically, Hismile is not a toothpaste, but rather a purple serum. You apply it to your toothbrush just like you would toothpaste and brush normally. The serum is not meant to replace your normal toothpaste, although you can choose to. Hismile serum is designed to work best with their whitening treatments.

Here are the most common reasons why people use Hismile serum:

• May have the ability to cancel the yellow stains of your teeth.
• Uses two water-soluble dyes that can correct almost any shade of yellow.
• It helps to balance the warm and cool hues in your teeth.
• Peroxide free.

POPWHITE Natural Teeth Whitening Primer Toothpaste

This toothpaste is designed to replace your regular toothpaste. Other Popwhite products are available to use with the primer toothpaste and enhance the whitening effects. Each product uses the same purple technology.

Here are the most common reasons why people choose Popwhite purple products:

• Works on natural teeth, crowns, and veneers.
• No fluoride, sulfates, or chemicals.
• Infused with coconut & peppermint oil.
• May help whiten teeth up to 4 shades when both whitener and primer are used together.

Customer reviews of purple toothpaste

Although more research is needed for purple toothpaste, these products have big claims for their whitening power. And thanks to social media, people are sharing their experiences after using these magical products. Here is what you can expect while using a purple toothpaste:

• The synthetic colorants may slightly discolor the lips and tongue; however, it fades quickly.
• The whitening effects may be most noticeable immediately following brushing.
• Purple toothpastes seem gentler than other whitening products since they do not use harsher ingredients.
• The effects were temporary and faded over the course of a day.

Purple toothpaste side effects and risks

Because purple toothpastes utilize dental color correcting technology without using harsh chemicals and abrasives, there are few risks for adverse reactions. But if you have a known allergy to food coloring or dyes, be sure to check the ingredients before using.

Also, carefully read and follow the instructions provided by the manufacturer to minimize any potential risks.

How purple toothpaste compares to other whitening products

Although purple toothpaste is considered a whitening agent, there are several significant differences. Purple toothpaste uses dental color correcting technology to make teeth appear whiter. The results are temporary and last between a few hours up to a day.

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Dental color correction does not alter the tooth color itself. Instead, the tiny color particles in the toothpaste temporarily mask the yellow hues in enamel, making teeth appear whiter. As normal activities like eating and drinking continue, the color change will fade. Therefore, most purple toothpaste brands recommend using the toothpaste 1–2 times daily. This helps to prolong the dental color correcting effect.

Purple toothpaste may be the next whitening fad, but if you are looking for a quick and simple fix, you should try it. The advantages outweigh the disadvantages, and with minor risk of side effects, why not give it a chance? Purple toothpaste may be the fastest way to whiter teeth you have ever tried.