The Centers for Medicare & Medicaid Services (CMS) has proposed a ban on misleading advertisements for Medicare Advantage and Part D plans targeting the elderly.
The CMS proposes prohibiting ads that do not mention a specific plan name or use words and imagery that may be confusing, misleading, or misrepresents the plan.
The agency seeks to ensure that people are not pressured into enrolling in plans that may not best meet their needs.
“People exploring Medicare coverage options deserve peace of mind that they are receiving honest, transparent, and accurate information about health coverage options and have access to the care they need. These proposed protections are commonsense and critical to the physical, mental, and financial stability of millions of people who choose a Medicare coverage option each year,” said Dr. Meena Seshamani, CMS Deputy Administrator and Director of the Center for Medicare.
Medicare Advantage is a health plan offered by a private company that contracts with Medicare, the federal health insurance program for people who are 65 or older and certain younger people with disabilities.
In 2022, nearly half (28 million) of Medicare beneficiaries are enrolled in a Medicare Advantage plan. Those enrolled or exploring the plan become a target of scammers.
Impersonating Medicare agents, scammers may contact people via phone, email, or message on social media and ask for personal information, such as Medicare or bank account number.