Lawsuit Alleges Prime Hydration Sports Drink Contains PFAS

The Class Action complaint claims that a Prime Hydration product, developed and marketed by YouTube influencers KSI and Logan Paul, contains forever chemicals at levels three times the recommended lifetime health advisory for drinking water.

A lawsuit filed in the U.S. District Court for the Northern District of California against Prime Hydration LLC, a company owned by influencers KSI (Olajide William Olatunji) and Logan Paul, alleges that the company's marketing of its grape sports drink is misleading. The complaint claims the company promotes it as healthy when it actually contains concerning levels of potentially harmful per- and polyfluoroalkyl substances (PFAS).

PFAS, also known as "forever chemicals," have been linked an increased risk of adverse health effects, including some types of cancer, endocrine system disruption, and immune-mediated diseases.

According to court documents discovered by Radar, the plaintiff in the case, Elizabeth Castillo, had Prime Hydration Grape Sports Drinks tested by an independent third-party lab. The results showed several types of PFAS at levels approximately three times the U.S. Environmental Protection Agency's (EPA) lifetime health advisory levels for PFOA and PFOS exposure in drinking water.

The lawsuit, filed in August of last year, alleges that the grape sports drink's marketing and labeling are designed to convince consumers that the product is a healthy hydration drink that contains minerals, vitamins, and other ingredients known to improve the body's overall health and athletic performance.

The complaint states, "Defendant's representations about the Product's numerous health benefits, as described herein, are false and misleading because products containing toxic, man-made ingredients like PFAS are not healthy or nutritious by definition."

Moreover, the complaint suggests that Prime Hydration LLC knew or should have known their product contained PFAS and taken steps to address the issue per EPA guidelines.

Castillo is demanding a jury trial to hear the matter and is requesting Prime to pay restitution, damages, attorneys fees, and litigation costs related to the complaint.

Court records show that the less than 2-year-old company is ranked sixth in sports drink sales in the United States and garnered $250 million in retail sales in its first year.

More lawsuits filed against Prime

The California complaint is not the only lawsuit the company faces. On April 8, a complaint was filed in the Southern District of New York alleging that Prime employs misleading and deceptive practices and that its energy drinks contain more caffeine than the 200 milligrams listed on the label. Reports indicate that the plaintiff is seeking $5 million from the sports drink company.

Last July, New York Senator Chuck Schumer sent a letter to the U.S. Food and Drug Administration calling on the agency to investigate Prime and its energy drinks for false claims, marketing, and high caffeine content. Schumer warned that social media marketing of the drinks targets young children who want to copy popular influencers like Logan Paul and KSI.

Paul responded to the claim, telling ABC News, "93% of Prime's audience is above the age of 18, according to Instagram's analytics."

On Wednesday, Paul shared a TikTok video where he said "First off, anyone can sue anyone at any time that does make the lawsuit true. And in this case, it is person conducted a random study and has provided zero evidence to substantiate any of their claims."

@loganpaul Addressing the PRIME accusations #ForeverHydrated @PRIME ♬ original sound - Logan Paul

Paul shared the video with 18.3 million of his followers.

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