The Prime beverage line offers electrolyte-rich drinks for rehydration after exercise and an energy drink with high caffeine levels. The drinks contain a mix of natural and artificial ingredients and have higher micronutrient levels than other sports drinks, but does that really benefit the average consumer? Let’s find out.
What is a Prime drink?
Prime is a beverage brand with a range of products offering hydration, electrolyte replenishment, and energy. The bottles have colorful packaging and boast labels in eye-catching greens, blues, or reds, which may appeal to youth and younger kids.
Some Prime drink flavors include:
- Tropical Punch
- Blue Rasberry
- Lemon Lime
- Strawberry Watermelon
- Meta Moon
- Ice Pop
- Cherry Freeze
The beverage line uses two to three artificial sweeteners in their products, so for some people — these drinks are very sweet. They’re available online or at supermarkets if you want to try one.
Are Prime drinks right for you?
Prime Hydration is a neutral option as far as packaged beverages go. It’s not healthy, but it’s not necessarily bad for you either (of course, that depends on how much you drink — having several a day could change this narrative.) The marketing behind these products might make them sound amazing, but the ingredients aren’t anything we haven’t seen before.
Most people don’t need electrolyte drinks. This style of beverage was created for high-performing athletes and shouldn’t be treated as a sippable juice. Older research suggests that people exercising for at least 90 minutes may benefit from a sports drink, but newer research suggests 120 minutes is the benchmark. Consuming excess electrolytes can be dangerous, so if you go to the gym for sixty minutes and do light to moderate exercise, you don’t need a sports drink — stick with water instead.
There are little to no nutrients in Prime Hydration. Each bottle has 25 calories, 0 g of fat, and 5 g of carbohydrates.
The beverage uses several additives and a mix of artificial and natural ingredients:
- Filtered water
- 10% coconut water (which naturally contains electrolytes)
- Artificial sweeteners (acesulfame potassium, sucralose)
- Electrolytes (potassium, magnesium, sodium)
- Antioxidants (vitamins A and E)
- B vitamins
- Natural flavors
- Fruit and vegetable juice for color
Some of the marketing behind Prime promotes the micronutrients in their product. However, these are negligible in the big picture, and you will get more nutrition by eating fruits, vegetables, and other whole foods.
Key differences between Prime Hydration and Prime Energy
Prime Hydration is a sports drink with electrolytes, antioxidants, vitamins, and branched-chain amino acids (BCAAs). BCAAs naturally occur in protein-based foods, but they’re also a popular supplement in exercise circles for muscle growth and increased endurance. Unlike Prime Energy, Prime Hydration has zero caffeine.
Prime Energy contains caffeine and is meant to boost energy temporarily. It has approximately 200 mg of caffeine in a 12-ounce can, which is quite high per serving. For context, one 12-ounce cup (usually a medium) of drip coffee only contains 141 mg of caffeine.
The high caffeine content in this drink doesn’t comply with several countries' health regulations for food and drink products. Because of the high caffeine levels, Prime Energy was recalled from Canadian, Danish, and New Zealand food markets, and you won’t be able to find these products there.
Why is it so popular?
The beverage brand is owned by Prime Hydration, an LLC that operates out of Louisville, Kentucky. The Prime drink line, however, was founded by social media influencer Logan Paul and rapper and boxer KSI. They publicly announced their product online in January 2022. The two men continue heavily marketing the beverage line on their respective social media channels.
Is Prime Hydration effective for sports?
Unlike other sports drinks that use sugar, Prime Hydration offers easy-to-consume electrolytes with minimal carbohydrates. However, it does contain artificial sweeteners, which some people may not want to drink.
The product is too new to tell how effective it is for sports and muscle recovery, and athletes will have to self-experiment with this drink. It might serve some people very well, and others might find it too sweet.
If you don’t want a store-packaged beverage, you can easily make your own electrolyte water at home using lemon, lime, and a pinch of salt. It’s significantly cheaper and less sweet than Prime Hydration.
Can kids drink Prime?
Kids should not drink Prime Energy due to the high caffeine content. The colorful packaging and fun names might appeal to youth, but the drink isn’t safe for kids to consume.
Prime Hydration doesn’t contain caffeine and, theoretically, should be okay for a child to drink. However, that doesn’t mean it’s a recommended beverage for kids or youth. A homemade electrolyte drink without additives or artificial sweeteners is a more natural alternative with plenty of room to get creative with flavors.
Why is Prime expensive?
Only the brains behind Prime can explain their rationale for pricing. However, the celebrity of the social media influencers endorsing this product may increase the desirability of this product, which can raise the price tag.
Why is Prime so sweet?
Prime contains artificial sweeteners, like sucralose, which can be up to 600 times sweeter than regular table sugar.
Is Prime overrated?
Prime boasts minimal amounts of micronutrients, which are negligible in the big picture. You can get more nutrition by eating fresh fruit or vegetables after your workout.
- Journal of Human Kinetics. Hydration to maximize performance and recovery: knowledge, attitudes, and behaviors among collegiate track and field throwers.
- Clinics in Sports Medicine. Water and electrolyte requirements for exercise.
- USDA Nutrient Database. Caffeine in drip coffee.
- FDA. Aspartame and other sweeteners in food.