After years of family health struggles, Ari Tulla found himself grappling with a profound frustration: the healthcare system's failure to address chronic illnesses through proper nutrition. Most chronic conditions are preventable when food is turned from the cause of disease to medicine. Elo Health was founded on the belief that true wellness and longevity can be achieved with personalized nutrition.
The concept of Smart Products emerged from Ari’s understanding that one-size-fits-all solutions simply don’t work in nutrition. He wanted to provide tailored nutrition advice that was previously accessible only to elite athletes or those with specialized care. By combining AI with real-time health data, Elo Health has been able to develop products that deliver the exact nutrients people need, customized to their unique health journeys.
Speaking with Healthnews, Ari shares his insights into the importance of personalization in nutrition and how Elo Health is reshaping how people view and consume supplements. From the science behind Smart Gummies to the impact of wearable technology, Ari expounds on his vision for making personalized health solutions available to everyone, one step at a time.
Q: Tell me, what inspired you to create a company focused on personalized nutrition and how did the idea of Smart Products come about?
A: When I created Elo Health, I was driven by personal experiences and frustrations with how the healthcare system failed to address chronic illnesses through proper nutrition. Watching loved ones struggle with preventable health issues sparked my belief that food can and should be used as medicine.
The idea for Smart Products came from recognizing that nutrition needs to be personalized to truly make a difference. I wanted to make it possible for everyone to access the kind of tailored nutrition advice that was previously available only to elite athletes or those in specialized care. By leveraging AI, biometrics, and wearable data, we developed Smart Products that deliver the exact nutrients someone needs based on their health data and real-time feedback. It’s about giving people control over their own health journey, one personalized gummy or protein blend at a time.
Q: In your opinion, why is personalization key when it comes to supplements and nutrition? How does this approach truly benefit individuals compared to more traditional approaches?
A: At Elo Health, we believe personalization is key when it comes to supplements and nutrition because everyone’s health journey is different. Factors like genetics, lifestyle, and health conditions make it impossible for generic approaches to address the nuanced needs of each individual. Personalized nutrition enables us to tailor supplements based on real-time health data, making them far more effective than traditional, one-size-fits-all methods.
Why personalization matters:
- Precision in nutrient intake. With our Smart Nutrition Platform, we use data from wearables and at-home testing to ensure you’re getting the exact nutrients your body needs when it needs them. Unlike traditional approaches, which use broad guidelines, Elo’s supplements are formulated specifically for your body and your goals.
- Real-time adjustments. We track your health data continuously to make dynamic adjustments to your supplements. If your activity level changes or you have different goals, we update the formula in real-time, ensuring that you’re always on the most effective plan for you.
- Preventing deficiencies. Our personalized approach allows us to detect potential nutrient deficiencies before they become a problem, something generic supplements often miss. For example, if our testing shows you’re low in vitamin D or iron, we can adjust your supplement dosage to address that immediately.
- Better compliance. We know that people are more likely to stick to a plan when they see real results. Because our solutions are tailored to your specific health profile, you’ll see quicker, more noticeable improvements, whether it’s in energy levels, muscle recovery, or overall well-being.
Traditional nutrition often applies blanket recommendations based on the RDA (Recommended Dietary Allowance). However, these are general benchmarks and don’t account for individual needs. At Elo, we move beyond the RDA by leveraging AI, biometrics, and expert guidance to deliver nutrition that is customized for you.
With personalized solutions, we optimize health outcomes and make the journey more intuitive, ensuring that you get exactly what your body needs — nothing more, nothing less. This creates a far superior experience compared to traditional supplements, where results can be hit or miss.
Our mission at Elo Health is to give everyone access to the smart, personalized nutrition that was once only available to elite athletes. It’s about empowering individuals to take control of their health in a way that is scientifically-backed and designed for them.
Q: Smart Gummies are such an innovative concept! Could you tell me more about the science behind Smart Gummies? What makes them different from regular
A: Elo Smart Gummies represent a fresh approach to supplements, blending convenience with personalization and science-backed nutrition. Here’s what makes them different from the typical options out there:
- Personalization. Unlike regular supplements, which come with a fixed set of ingredients and dosages, Elo Smart Gummies are customized based on your individual health data. This data can come from wearable devices (like fitness trackers) and at-home health tests, ensuring that each gummy delivers the exact nutrients your body needs at any given time. This real-time personalization is key to addressing your unique health goals, whether it’s improving energy levels, supporting immunity, or enhancing sleep.
- Science-backed formulations. Each Smart Gummy is formulated using Elo Nutrition AI. Elo’s team has analyzed over 3,500 clinical studies to precisely calibrate the ingredients and dosages in the gummies, ensuring that every nutrient included has a proven impact on your health. This makes them more effective and targeted than regular gummies, which often follow broad, one-size-fits-all formulations.
- Apple Health integration. Elo Smart Gummies are compatible with Apple Health, meaning your data can be synced seamlessly for the best experience. The ability to pull in health metrics like activity levels, sleep quality, and heart rate means the gummies can be fine-tuned in real-time to meet your changing needs.
- 3D printed gummies. The Smart Gummies are made using 7-layer encapsulation and 3D printing technology invented by UK-based Nourished. 3D printing allows each layer to be customized with specific nutrients. This technology ensures precision in dosage and composition, offering a unique, highly personalized gummy.
Q: What makes Smart Gummies different from regular supplements and how are they tailored to individual needs?
A: Elo Smart Gummies and Protein are tailored to individual needs using real-time health data, AI technology, and personalized nutrition insights. Here’s how they are customized for each user:
- Wearable data integration. Elo Smart Gummies can sync with wearable devices like fitness trackers (via Apple Health), allowing them to collect real-time data on your activity, sleep patterns, and heart rate. This information helps Elo adjust the nutrient composition of your gummies to meet your specific daily needs. For example, if your wearable detects that you’ve had an intense workout, Elo automatically recommends a higher dosage of protein and electrolytes to help with muscle recovery and hydration.
- Biometric and at-home testing. Elo offers at-home testing kits that analyze biomarkers such as vitamin levels, cholesterol, or inflammation markers. The results of these tests are used to personalize the ingredients and dosages in your gummies and protein, ensuring you’re not only getting the nutrients you need but in the right amounts based on your current health status.
Q: I’m curious, how does the AI in Elo work? How does it evolve and refine someone’s supplement formula over time based on their health data?
A: Elo uses AI algorithms to analyze the data collected from wearables and testing kits, along with other inputs like dietary preferences and health goals. This AI ensures that your Smart Gummies are continually optimized to meet your body’s changing needs, making them far more adaptive than standard, one-size-fits-all supplements.
Your health needs change over time, and Elo Smart Gummies are designed to adapt. Whether it’s the time of year (e.g., more vitamin D in winter) or changes in your fitness regimen, the nutrient blend is updated to reflect those shifts. This ensures you’re always receiving the most relevant support.
Q: Can you explain what makes Elo’s Smart Protein unique, especially for individuals following GLP-1 treatments? What benefits does it provide beyond typical protein powders?
A: That’s a good question. For those using GLP-1 medications, preserving muscle mass is important, as these treatments can lead to muscle loss due to reduced appetite. Elo’s Smart Protein is specially formulated to support muscle maintenance and recovery, considering individual activity levels and body composition.
Digestive issues can also be a concern for many on GLP-1. Our Smart Protein is designed for easy digestion, helping the body absorb the protein effectively without discomfort.
Additionally, people on GLP-1 often miss out on essential micronutrients because of their limited food intake. That’s why our Smart Protein includes a complete range of multivitamins to help address those deficiencies.
Lastly, many individuals on GLP-1 report feeling persistently thirsty. Our Smart Protein can be paired with hydration-enhancing ingredients like electrolytes to help manage that side effect.
Q: When it comes to choosing the ingredients for your products, especially with such a high level of personalization, how do you maintain the highest standards of quality and safety?
A: That’s an important aspect for us. At Elo, we take ingredient selection very seriously. Each component in our products is chosen based on solid clinical research and scientific evidence. Our formulation team dives into over 3,500 clinical trials to make sure every nutrient is proven to support health in a significant way.
We also rely on peer-reviewed studies to confirm that our ingredients are not just effective but are dosed appropriately for individual needs.
To maintain quality, we collaborate with third-party labs that test every ingredient for purity, potency, and safety. This process helps ensure that our supplements are free from contaminants like heavy metals, pesticides, and microbial impurities. Regular testing ensures that each batch meets the industry’s highest standards.
When it comes to sourcing, we partner with trusted suppliers who follow Good Manufacturing Practices (GMP) and uphold strict quality standards. This way, we can be confident that only the best ingredients make it into our products. We also focus on bioavailability, ensuring that the nutrients are in forms that the body can easily absorb and use effectively.
Q: Looking ahead, what exciting innovations or new products are on the horizon for Elo Health?
A: The next focus area for Elo is developing products supporting fertility and IVF treatment.
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