Top-Selling ‘Healthy’ Products in the G7 Countries

In a world where health consciousness is on the rise, examining the best-selling healthy products across the G7 nations offers a glimpse into how global preferences are shaping up.

This report explores the favorite health products from these nations, showing what people are adding to their daily routines to improve their well-being. Our study looks closely at the most popular marketplaces and chains, analyzing products based on sales and customer feedback.


We focused on the most popular marketplaces and shopping chains in each G7 country – Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States. These included online stores recognized for their significant consumer footfall and online traffic. Products were filtered by their listing under categories related to healthy foods on each platform.

Data was collected regarding each product's sales volume and customer ratings. Later, using keywords, we grouped the items into specific categories based on their type and identified the most prevalent groups.

The report is independently produced and is not affiliated with or sponsored by any of the manufacturers mentioned herein. Should you have any questions or specific requirements, please feel free to contact us.


Report Top healthy products in Canada

#1 Sugar-free maple syrup

In Canada, the enduring love for maple syrup combined with a growing trend of reducing sugar intake has boosted the popularity of sugar-free maple syrups. These syrups perfectly complement a variety of dishes, from pancakes to oatmeal, allowing Canadians to indulge in their beloved maple taste more healthily.

#2 Protein bars

Protein bars are among the most popular and widely sold health products in the U.S., known for their convenience and nutritional benefits. They support muscle recovery and provide sustained energy, making them a favorite choice for athletes, fitness enthusiasts, and busy individuals alike.

#3 Electrolyte powders

Electrolyte powders are essential for hydration and replenishing vital minerals, especially for those engaged in physical activities or needing extra hydration throughout the day. These sachets are free from artificial sweeteners, colors, and flavors, and do not contain caffeine. They are also a potent source of magnesium, potassium, and sodium.

United Kingdom

Report Top healthy products UK

#1 Nut bars

In the UK, nut bars are increasingly popular as a healthy snacking option. They contain a beneficial mix of protein, fats, and fiber, which help provide energy sustenance and satiety between meals. However, keep in mind that such products can often be high in sugar.

#2 Oats

Oats are a staple in the British diet, valued for their nutritional benefits, such as lowering cholesterol and providing a low-glycemic energy source. Scottish oats are particularly prized for their texture and flavor, with gluten-free options catering to those with dietary restrictions.

#3 Oat milk

The shift towards plant-based dairy alternatives has made oat milk a popular choice in the UK, especially for those looking for lactose-free options that don’t compromise on taste or creaminess.

United States

Report Top healthy products US

#1 Functional and health-enhancing beverages

The U.S. market has seen a significant rise in demand for functional beverages that offer more than just hydration. These beverages, fortified with vitamins, minerals, probiotics, and other health-promoting ingredients, help boost energy, enhance immunity, and promote overall well-being.

#2 Apple sauce

Apple sauce continues to be a staple snack due to its convenience and natural ingredients. It's a great source of dietary fiber and vitamin C, aligning with the growing consumer preference for healthier, on-the-go eating options.

#3 Chickpea chips

Chickpea chips have become a popular alternative to traditional snack options, catering to the demand for gluten-free and protein-rich products. These chips provide a good source of protein and fiber, which are essential for a healthy diet.


Report Top healthy products Germany

#1 Collagen powder

Collagen powder is a top-selling category in the health and wellness grocery sector. Collagen supplements are renowned for their potential health benefits, including improved skin elasticity, hydration, and joint health.

#2 Whey protein

Whey protein remains a staple in the German health and wellness market, valued for its muscle-building properties, aiding in muscle recovery and growth. It's also beneficial for weight management and can help in maintaining a balanced diet by providing a convenient source of high-quality protein.

#3 Flavor drops

Flavor drops are a highly favored category in Germany's health and wellness grocery stores. These drops are calorie-free sweeteners that can enhance the taste of various foods and beverages, including quark, yogurt, desserts, pudding, coffee, and water. The health benefits include the ability to enjoy sweet flavors without added sugar or calories, making them an excellent choice for those looking to reduce sugar intake while still enjoying flavorful foods.


Report Top healthy products France

#1 Chia seeds

In France, chia seeds are gaining popularity as a versatile and nutritious addition to diets. These seeds are a rich source of protein, omega-3 fatty acids, and fiber. They are commonly used in smoothies, yogurt, and baking recipes to enhance nutritional value.

#2 Whey protein

Whey protein is a staple among French fitness enthusiasts and beyond. Initially favored for muscle recovery and growth, whey protein has now become a widely consumed dietary supplement, often added to pancakes and other recipes to boost protein intake.

#3 Peanut butter

Peanut butter is another popular health product in France. It is often used as a spread, in smoothies, and in various baking recipes. Known for its rich flavor and nutritional benefits, peanut butter is a versatile ingredient enjoyed by many.


Report Top healthy products Italy

#1 Olive oil

In Italy, olive oil is a cornerstone of health and wellness, celebrated for its rich flavor and numerous health benefits. Renowned for its heart-healthy properties, olive oil is a staple in Italian cooking, used in salads, pasta dishes, and as a finishing touch to enhance the flavor of various recipes.

#2 Probiotics

Probiotics are increasingly popular in Italy, with a growing focus on gut health. These products are designed to support digestive health and overall well-being, commonly consumed in the form of yogurt, kefir, and dietary supplements.

#3 Herbal teas

Herbal teas are a beloved health product in Italy. These teas are favored for their soothing properties and health benefits, including digestion support, relaxation, and detoxification. Popular flavors include chamomile, mint, and lemon balm, enjoyed throughout the day for their calming effects.


Report-Top healthy products-Japan

#1 Green tea

In Japan, green tea is a fundamental health and wellness product, revered for its antioxidant properties and rich cultural significance. Green tea is commonly consumed daily, appreciated for its potential health benefits, including improved metabolism and reduced risk of chronic diseases.

#2 Collagen supplements

Collagen supplements are highly popular in Japan, particularly among those seeking to maintain youthful skin and joint health. These supplements come in various forms, including powders, drinks, and tablets.

#3 Fermented foods

Fermented foods play a crucial role in the Japanese diet, known for their digestive and immune health benefits. Popular fermented products include miso, natto, and kimchi. These foods are integral to Japanese meals, offering rich flavors and a wealth of probiotics to support gut health and overall well-being.

The bottom line

This report underscores the diverse preferences for healthy products across the G7 countries, reflecting a global shift towards health-conscious consumerism. From sugar-free maple syrups in Canada to olive oil in Italy, the choices vary, but the underlying trend towards healthier living is clear.

As markets continue to evolve, keeping an eye on these trends will help both consumers and producers stay aligned with the growing demand for health-oriented products.

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